Selected publications

Dang, V. H. N. (2021). When cheap talk is not that cheap - interviewing the super-rich about illegal wildlife consumption. International Journal of Social Research Methodology. DOI: 10.1080/13645579.2021.1904117

Dang, V. H. N., & Nielsen, M. R. (2021). Understanding determinants of demand for rhino horn through the Theory of Planned Behaviour and the Theory of Interpersonal Behaviour.

Dang, V. H. N., Nielsen, M. R., & Jacobsen, J. B. (2021). Conserving rhinos by legal trade: Insights from a choice experiment on rhino horn consumers.

Dang, V. H. N., Nielsen, M. R., & Jacobsen, J. B. (2020). Reference group influences and campaign exposure effects on rhino horn demand: Qualitative insights from Vietnam. People and Nature, 2(4), 923-939. DOI: 10.1002/pan3.10121

Dang, V. H. N., & Nielsen, M. R. (2020). Evidence or delusion: A critique of contemporary rhino horn demand reduction strategies. Human Dimensions of Wildlife, 24(6), 1-11. DOI: 10.1080/10871209.2020.1818896

Dang, V. H. N., Nielsen, M. R. (2018). Understanding utilitarian and hedonic value determining the demand for rhino horn in Vietnam. Human Dimensions of Wildlife, 23(5), 1-16. DOI: 10-1080/10871209.2018.144038

Truong, V. D. & Dang, V. H. N. (2017). Reviewing research evidence for social marketing: Systematic literature reviews. In K. Krzysztof & S. Rundle-Thiele (Eds), Formative research in social marketing (1st ed., Chapter 3, pp. 183-250). Singapore: Springer. DOI: 10.1007/978-981-19-1829-9_11.

Truong, V. D., Dang, V. H. N., Hall, C. M. (2016). The marketplace management of illegal elixirs: Illicit consumption of rhino horn. Consumption Markets & Culture, 19(4): 353-396. DOI: 10.1080/10253866.2015.1108915

Truong, V. D., Dang, V. H. N., Hall, C. M., & Dam, X. D. (2015). The internationalisation of social marketing research. Journal of Social Marketing, 5 (4), 357-376. DOI: 10.1108/JSOCM-04-2014-0025

Dang, V. H. N. (2016). Social marketing operational guidelines for nutrition programs in Vietnam. National Institute of Vietnam. Hanoi, Vietnam.

Dang, V. H. N., Spohrer, R., Manus, C., Le, D. T., Bui, T. N., & Tran, K. V. (2016). Lessons learnt from the National Fortification Strategy of Vietnam. Global Alliance for Improved Nutrition. Geneva, Switzerland.

Dang, V. H. N. (2013). Marketing assessment on medicinal and aromatic plants. TRAFFIC Southeast Asia. Hanoi, Vietnam.


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