Its Saul Good

Welcome to my personal site!

I am a PhD Fellow from the University of Copenhagen's TALENT Doctoral Fellowship Program, which is co-funded by the European Union’s Horizon 2020 research and innovation program. My research focuses on consumer behaviors, Asian consumerism, illegal wildlife trade and social marketing. I have co-authored a book chapter reviewing research evidence in social marketing and published several research articles on consumer behavior. I aim to contribute to better understanding of Asian consumerism, policy making, and the informed design of behavior change strategies.

My studies on rhino horn consumption have been incorporated into a TV documentary "Rhino Dollars" aired in Europe (ARTE France):

https://boutique.arte.tv/detail/rhino_dollars

BBC podcast https://www.bbc.co.uk/programmes/p07bt3bq

http://www.capetalk.co.za/podcasts/294/upfront-with-refilwe-moloto/210363/why-do-people-in-vietnam-use-rhino-horn

 

My selected publications:

Dang, V. H. N., & Nielsen, M. R. (2018). Understanding utilitarian and hedonic values determining the demand for rhino horn in Vietnam. Human Dimensions of Wildlife, 23(5), 417-443. DOI: 10.1080/10871209.2018.1449038

Truong, V. D., & Dang, V. H. N. (2017). Reviewing research evidence for social marketing: Systematic literature reviews. In book: Formative research in social marketing, Edition: 1, Chapter: 3, Publisher: Springer, Editors: Kubacki Krzysztof & Sharyn Rundle-Thiele. DOI: 10.1007/978-981-19-1829-9_11

Truong, V. D., Dang, V. H. N., & Hall, C. M. (2016). The marketplace management of illegal elixirs: Illicit consumption of rhino horn. Consumption Markets & Culture, 19(4): 353-369. DOI:10.1080/10253866.2015.1108915

Truong, V. D., Dang, V. H. N., Hall, C. M., & Dong, X. D. (2015). The internationalisation of social marketing research. Journal of Social Marketing, 5(4), 357-376. DOI: 10.1108/jsocm-04-2014-0025

 

My studies in international media

https://globalnyt.dk/content/rige-asiater-holder-liv-i-naesehornskrybskytteri

https://globalnyt.dk/content/naesehornsfarme-stopper-ikke-krybskytteriet-asiaterne-vil-have-horn-fra-vilde-dyr

https://theconversation.com/we-asked-people-in-vietnam-why-they-use-rhino-horn-heres-what-they-said-116307

https://phys.org/news/2018-05-rhino-horn-comfort-terminally-ill.html

https://www.sciencedaily.com/releases/2018/05/180514095509.htm

https://www.futurity.org/rhino-horn-vietnam-consumers-1754132-2/

https://www.eurekalert.org/pub_releases/2018-05/fos--rhu051418.php

https://africageographic.com/blog/terminally-ill-vietnamese-find-comfort-rhino-horn/

https://www.timeslive.co.za/news/sci-tech/2018-05-15-vietnamese-buy-rhino-horn-to-console-the-dying/

https://www.businesslive.co.za/bd/national/2018-05-15-consolation-for-the-terminally-ill-study-finds-a-surprising-use-for-rhino-horn/

https://www.dr.dk/nyheder/viden/klima/naesehorn-lader-livet-troeste-doeende-vietnamesere

https://www.iol.co.za/news/south-africa/kwazulu-natal/rhino-horn-used-to-cure-hangover-1895398

 

 

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