I am a PhD graduate from the University of Copenhagen’s TALENT Doctoral Fellowship Programme, which is co-funded by the European Union’s Horizon 2020 Research and Innovation Programme. My research focuses on the wildlife trade, consumer behaviour, non-market economic valuation, behavioural economics, and social marketing. Currently, I am working as a researcher at the University of Iceland and an expert of the Global Initiative Network of Experts.

My research on the trade and consumption of endangered wildlife products has won the SCIENCE PhD Award of the year at the University of Copenhagen, and results have been featured in the award-wining TV documentary “Rhino Dollars” (ARTE France), the podcast series “Kevin Pietersen: Beast of Man” (BBC Radio 5), the new documentary “The Great Rhino Robbery” (BBC Studios Documentary and Sky Studios), and various interviews with Al Jazeera, BBC Natural History, BBC Wildlife Magazine, and the Danish Broadcasting Corporation (DR).




Dang, V. H. N., & Nielsen, M. R. (2022). Understanding determinants of demand for rhino horn through the Theory of Planned Behaviour and the Theory of Interpersonal Behaviour. Ecological Economics, 195, e107361DOI: 10.1016/j.ecolecon.2022.107361

Dang, V. H. N., Nielsen, M. R., & Jacobsen, J. B. (2022). Conserving rhinos by legal trade: Insights from a choice experiment on rhino horn consumers. Ecological Economics, 193, e107287. DOI: 10.1016/j.ecolecon.2021.107287

Dang, V. H. N., Gadbert, K., Nielsen, J. V., Nielsen, M. R., & Jacobsen, J. B. (2022). The impact of a legal trade in farmed tigers on consumer preferences for tiger bone glue – Evidence from a choice experiment in Vietnam. Journal for Nature Conservation, 65, e126088. DOI: 10.1016/j.jnc.2021.126088

Dang, V. H. N. (2021). When Cheap Talk is not that cheap – interviewing the super-rich about illegal wildlife consumption. International Journal of Social Research Methodology, 1-6DOI: 10.1080/13645579.2021.1904117

Dang, V. H. N., & Nielsen, M. R. (2021). Evidence or delusion: A critique of contemporary rhino horn demand reduction strategies. Human Dimensions of Wildlife, 26(4), 390-400. DOI: 10.1080/10871209.2020.1818896

Dang, V. H. N., Nielsen, M. R., & Jacobsen, J. B. (2020). Reference group influences and campaign exposure effects on rhino horn demand: Qualitative insights from Vietnam. People and Nature, 2(4), 923-939DOI: 10.1002/pan3.10121

See more.


Like Bad Medicine

Radio podcast “Kevin Pietersen: Beast of Man”, BBC.

Why do people in Vietnam use rhino horn?

Live interview with CapeTalk, South Africa (2019 & 2022).